mccollumannmarie@gmail | Tel: 513 836 0541
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The rebrand continues to social keeping that rich red color while incorporating our perks and 'along the way' stops.
CW : Yours truly
AD : Ann Marie McCollum, Elizabeth Escott, & Tania Kooper
Work
Red Roof Inn
Rebrand
How can we update a popular low end hotel, to make it more appealing?
We decided that your stay should add to your experience, not take away.
We kept the recognizable red color while changing their font to something more modern and professional.
To place the new mission statement in front of our customers, a welcome card would be handed along with a matte finish room key.
Branding introduced inside of the hotel.
Expanding on the idea to elevate your 'quick-stop' stay, we provided complimentary items to do just that.
