mccollumannmarie@gmail | Tel: 513 836 0541
TikTok
Work
Yumi
Campaign
How can we place ultra clean baby food in front of parents don't know the option is available?
AD & CW : Ann Marie McCollum & Drew Keith
Illustrations: Hanna Schindlbeck
Starting with characters of the foods used in Yumi's meals.
While kids and parents are waiting at doctor appointments, coloring books and stickers will be available for entertainment.
QR codes found in parks and other environments where parent's can scan to learn more about Yumi.
In-store to catch parents attention when shopping for weekly meals.
Teether toys for babies to physically hold ingredients.
Baby sensory video of veggies in Yumi meals for kids to visually engage with the ingredients.
The same video provided on airplanes to provide relaxation for children.
